New prescription drug to cure women's "sluggish libido" while creating a $2 billion market in the process

...Not everyone agrees there is a disorder to begin with.

In 2003, a year after Boehringer started the Bouquet clinical trials, an article written by Ray Moynihan in the British Medical Journal called female sexual dysfunction “the freshest, clearest example we have” of a disease created by pharmaceutical companies to make healthy people think they need medicine.

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Even though the drug was developed in France, the makers with be naming the drug "Spanish Flyagra"