As the first wave of the pandemic died down in 2020, the narrative was already being pushed that vaccines were the only way out. However, even before it was clear that the vaccines would predominantly be mRNA based, many were rightly hesitant to receive a novel vaccine that had been produced at warp speed.
With The Science™ so convinced that their solution was the only solution, something had to be done to increase uptake. Even though there were many opposing opinions (that were ignored), it was thought that without high rates of vaccine uptake, the pandemic would likely be prolonged.
Something had to be done about vaccine hesitancy, so along came Yale University with a study which began in July 2020. The study, which was not published online until October 2021 (once everyone was vaccinated) was to test “how persuasive messaging affects COVID-19 vaccine uptake intentions”.link