Anheuser-Busch has fired two marketing executives who were placed on leave after destroying the Bud Light brand with an advertising campaign featuring transgender influencer Dylan Mulvaney.
According to the Daily Caller, Group VP for Marketing Daniel Blake, and Bud Light Marketing VP Alissa Heinerscheid are “gone, gone” after initially being placed on leave, per an anonymous source.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” said the source in a text message to the Caller. “The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.” (Or maybe a field day?)
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” they said.
A case where mind-control did not work. This shows the power of focused non-compliance (simply not buying that beer). In future, all we have to do is identify the mind-control and then focus on a significant and well-known example of it. Then apply the easiest form of non-compliance that will be effective. Not buying the product. Not getting the next shot. Not watching the movie. People instinctively understand and respond to this technique. ABN
American Buddhist Net 
