The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. The model was originally rooted in 1930s behaviourism and largely considered obsolete for a long time, but big data analytics-based mass customisation has led to a modern revival of the basic idea.
The “Magic Bullet” or “Hypodermic Needle Theory” of direct influence effects was based on early observations of the effect of mass media, as used by Nazi propaganda and the effects of Hollywood in the 1930s and 1940s.[1] People were assumed to be “uniformly controlled by their biologically based ‘instincts’ and that they react more or less uniformly to whatever ‘stimuli’ came along”.[2] The “Magic Bullet” theory graphically assumes that the media’s message is a bullet fired from the “media gun” into the viewer’s “head”.[3] Similarly, the “Hypodermic Needle Model” uses the same idea of the “shooting” paradigm. It suggests that the media injects its messages straight into the passive audience.[4] This passive audience is immediately affected by these messages. The public essentially cannot escape from the media’s influence, and is therefore considered a “sitting duck”.[4] Both models suggest that the public is vulnerable to the messages shot at them because of the limited communication tools and the studies of the media’s effects on the masses at the time.[5] It means the media explores information in such a way that it injects in the mind of audiences as bullets.
Based on mass public acceptance of our technicolor dream psyop hypodermic needle reality, I would say this theory is as true today as ever. The basis of mass psyop slobbering acceptance of the needle is fundamentally the fear of being isolated, rejected, scorned, estranged, alone and lonely. None of those states is nearly as bad as most believe. Robust, independent thinkers even find them stimulating. A mind rejected and left alone can be a very beautiful mind. The media-portrayed lone-wolf psychopath has some truth to it but is overemphasized by psyop controllers because it repels most people, making them more likely to accept the madness needle. The needle theory of communication is nothing more than the simplest semiotic send-and-receive message paradigm—the message sent is taken in fully with zero receiver interpretation. Extremely basic and primitive. Square one on the checkerboard. And this is why it is so effective still today. ABN
American Buddhist Net 