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This clip shows the psycholinguistic core of mind-control. Deep instinct aroused by a single word and the victim (her) will not be able to explain or describe how this came about. To her, it just is. To her controllers, this is the successful result of many years of psycholinguistic conditioning. We all are up against these forces. They can be understood and avoided or cured. But we must be conscious of the process of conditioning and willing to react to it wisely.
From a Buddhist point of view, mind-control is the polar opposite of wisdom, either doing it to others deliberately or doing it to yourself through lack of introspection. All of Buddhist practice is directed at freeing the mind from reified identity, mind-control, delusion. ABN