This study illustrates how jeering or ridicule can control the thoughts and behaviors of third-party observers: Jeer Pressure: The Behavioral Effects of Observing Ridicule of Others. The study is modest, but I find the conclusions quite credible. It should also be said that sometimes ridicule can inspire others to fight back or press forward with their ideas more vigorously, though people of this stripe tend always to be in the minority, almost by definition. If they ever do get in the majority then, of course, the jeering will be directed at others, not them.
The concept of salience is relevant to understanding how semiotics work and how large groups of people, as well as individuals, can be manipulated by it. Reframing, which may be a more familiar term, is always a deliberate attempt to change the salience of a semiotic or a semiotic network; sometimes the change is good and sometimes it is used to hide the truth or further the nefarious goals of those doing the reframing.
This article, The Ukrainian Pendulum, says more in-depth about the crisis in Ukraine than most news stories. I don’t know enough about Ukraine to argue whether the author is right or wrong. I do know, however, that any position other than the mainstream US position is liable to be jeered at if it is expressed publicly.
It is always difficult to decide what is right in any matter. But big-issue matters can be the hardest to figure out. The concepts of cui bono (who benefits?) and follow-the-money often serve us well when trying to see more deeply into major political or social events. Another way to analyze big issues is to ask who is manipulating the semiotics of them? Why are they doing that? Who is doing the talking and who owns the media that is reporting on that talking?
We can also ask who is jeering at what? If you feel afraid of even considering some idea or opinion because you might be jeered at, it is best to see that as a red flag. Who or what is making you feel that way?
FIML partners will surely notice that many areas of their subjective semiotic networks have been conditioned by others’ jeering, framing, or reframing the salience of important parts of them. Salience can be perceived as personally-generated or conditioned by others, depending on the topic and the analysis. For most people, the salience of their semiotic networks are defined by others in much the same way that others define the words we use. The difference between words and semiotics is semiotics can be simpler than words when stitched together into a network and thus it is easier to control the thoughts of others through the manipulation of semiotics. That this is often done by turning words themselves into salient semiotics should not confuse the issue.
Fundamentalist, conspiracy theorist, scientific, pseudo-science, libtard, right-wing, left-wing and many other simple words are frequently used to determine the salience of whole networks of ideas. When used like this, words can very effectively frame or reframe the semiotics of important discussions, while obscuring truths that are deeper and far more important to the people being manipulated.