In its most basic form, cultivation theory suggests that exposure to television, over time, subtly “cultivates” viewers’ perceptions of reality. Gerbner and Gross say: “television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation”
This investigates how the flow of media messages is produced and managed, how decisions are made, and how media organizations function. Ultimately, it asked: What are the processes, pressures, and constraints that influence and underline the production of mass-media content?
A good example of institutional process analysis:
According to the Jewish Journal, Kohan’s “refusal to limit herself in her show’s creative content has made moral ambiguity a Weeds trademark. No topic is too grim, no character too depraved.” In giving her the scope to explore these depraved characters, and to mine them for humor and ask questions, Kohan claimed that Weeds allowed her to get in touch with her Jewish identity, noting that, “For me, the essence of my Judaism is to ask questions — ask why, ask more. And in a way, the show allows me to follow that path of Judaism.” (Source)
Obviously, the people who produce TV shows have a significant influence over the effects of those shows on audiences. TV is worth thinking about because, as cultivation theory states, it is a dominant factor in the process of enculturation for all who watch it, and especially for those who watch it without analyzing its effects.