Traders are struggling to place a consistent value on Donald Trump’s new social-media venture, a business that hasn’t offered much in the way of details but one that supporters think is destined to take off.
Shares and warrants of Digital World Acquisition Corp., the special-purpose acquisition company that is merging with Trump Media & Technology Group, tell two different valuation stories. The SPAC’s shares have traded around $80 in recent days, preserving a 700% rally since the deal was announced in October. They are up more than 60% this year, bucking a broad selloff that has sent other SPACs and stocks that are popular among individual investors, such as GameStop Corp., tumbling.
The stock’s current price implies a valuation of several billion dollars for Mr. Trump’s startup, a remarkable figure considering little is known about the company other than that it plans to launch a new social-media platform called Truth Social and capitalize on his following. The company said in December it had $1 billion in commitments from investors as part of its SPAC deal and that California Republican Rep. Devin Nunes was leaving the House of Representatives to become the company’s chief executive.
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