As the digital revolution was underway in the mid-nineties, research departments at the CIA and NSA were developing programs to predict the usefulness of the world wide web as a tool for capturing what they dubbed “birds of a feather” formations. That’s when flocks of sparrows make sudden movements together in rhythmical patterns.
They were particularly interested in how these principles would influence the way that people would eventually move together on the burgeoning internet: Would groups and communities move together in the same way as ‘birds of a feather, so that they could be tracked in an organised way? And if their movements could be indexed and recorded, could they be identified later by their digital fingerprints?
To answer these questions, the CIA and NSA established a series of initiatives called Massive Digital Data Systems (MDDS) to directly fund tech entrepreneurs through an inter-university disbursement program. Naming their first unclassified briefing for computer scientists ‘birds of a feather,’ which took place in San Jose in the spring of 1995.
Amongst the first grants provided by the MDDS program to capture the ‘birds of a feather’ theory towards building a massive digital library and indexing system – using the internet as its backbone – were dispersed to two Stanford University PHD’s, Sergey Brin and Larry Page, who were making significant headways in the development of web-page ranking technology that would track user movements online.link