Years ago I was asked to develop and lead a plan targeting acquisition of a marine and boating consumer products company. During the discovery process I flew to Manhattan in order to interview the senior executives about the overall business state and direction. Being an avid sloop sailor, I was rather excited about the chance to speak with the developers of some of the key equipment I employed on my boat.
When I arrived at the intended conference room and began to speak with the C-level executives prior to the meeting start, it became clear that none of them bore experience in boating, nor afloat work or recreation at all.link
Experience plus talent plus broad associations plus deep pattern recognition. ABN