Mere Facts & Data Do Not Constitute Knowledge

Years ago I was asked to develop and lead a plan targeting acquisition of a marine and boating consumer products company. During the discovery process I flew to Manhattan in order to interview the senior executives about the overall business state and direction. Being an avid sloop sailor, I was rather excited about the chance to speak with the developers of some of the key equipment I employed on my boat.

When I arrived at the intended conference room and began to speak with the C-level executives prior to the meeting start, it became clear that none of them bore experience in boating, nor afloat work or recreation at all. 

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Experience plus talent plus broad associations plus deep pattern recognition. ABN

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