Team Behind Florida Governor Ron DeSantis Purchase First National TV Campaign Ad

Purchasing advertising in the national market.  The new marketing and branding group behind Florida Governor Ron DeSantis purchase ad time on Tucker Carlson and Sean Hannity broadcasts.  Marketing nationally, and purchasing expensive full minute ad buys targeting the Fox News audience, is confirmation DeSantis has unofficially entered the 2024 campaign race.

All doubts about DeSantis ’24 should be put to rest.  As CTH has noted since August 8th [SEE HERE], the professional political managing of Ron DeSantis for a presidential run has become increasingly clear.

The Florida governor went silent following the raid on Mar-a-Lago, sending one tweet from his private account, then remaining in a bunker for the next five days.  No doubt he agreed to stay silent at the guidance of the club managers behind his new political construct [that group almost certainly likely knew in advance of the FBI raid]. He exited the bunker with a new press secretary and national brand image launch.  Here’s the NATIONAL ad:

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Once you see the strings on the marionettes you can never unsee them.  The GOPe club uses the same play book.  If you pulled a focus group of never-trumpers, then watched them discuss their snarky view of the MAGA voters they hate, then packaged that conversation into a targeted ad, this ‘cringeworthy’ outcome is exactly what you get.

The GOPe club are targeting MAGA voters by providing a manufactured and managed alternative to Donald Trump.  That’s why you feel a little cringy when you watch the ad.  The inauthentic nature transmits within the implied message.

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