Brett Sutton provides a good example of a really bad apology

This “apology” feels wrong. We sense the speaker is doing several things so badly he may be insincere. Sutton is the Chief Health Officer of Victoria, Australia. From a Buddhist point of view, which I think can stand for a universal ethical point of view, an apology should: 1) clearly recognize fault and state specifically what it was; 2) explain why the fault occurred without excusing it in any way; 3) apologize for the fault and accept full responsibility for your part; 4) make amends where possible or pay forward; 5) vow to never do it again. ABN