A lesson in semiotic manipulation

A secret report on “how to influence the media and public opinion in America and Europe” is allegedly guiding Israeli spokespeople’s words and emotions when they describe the Gaza conflict on the news or in public.

Every one of the 112 pages in the booklet is marked “not for distribution or publication” and it is easy to see why. The Luntz report, officially entitled “The Israel project’s 2009 Global Language Dictionary, was leaked almost immediately to Newsweek Online, but its true importance has seldom been appreciated. It should be required reading for everybody, especially journalists, interested in any aspect of Israeli policy because of its “dos and don’ts” for Israeli spokesmen.

These are highly illuminating about the gap between what Israeli officials and politicians really believe, and what they say, the latter shaped in minute detail by polling to determine what Americans want to hear. (The secret report that helps Israel hide facts)

Readers of this site should be well-aware of the importance of semiotics and of how they are used to construct and conceal “reality.” Humans are primitive semiotic animals who fight with words and ideas as much or more than with physical weapons.

Public statements on the conflict in Gaza amply reveal this, while the report linked above shows us some of the ways the deception works.

Of course, all public figures do stuff like this. Indeed, all individuals do it sometimes, if not all the time. Call it “framing,” “massaging the message,” “getting your point across,” “dissembling,” “explaining yourself,” “giving your side of the story,” or just “lying through your teeth,” it is something we are exposed to in public and private every day.

I don’t know how to stop this in the public sphere, but individuals can put an end to this sort of biased and harmful “messaging” by practicing FIML. FIML practice shows partners how societal and idiosyncratic semiotics affect both their listening and speaking, and, by extension, how they fundamentally make up what we normally call our “selves” or “psychologies.”

Remove as much bullshit as you can from your mind with the help of your FIML partner, and you will discover that your “self” is a very different entity than you had thought. It is much more dynamic, rational, and adaptive than the stolid bozo now trapped inside your head by a network of poorly learned semiotics.

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